The purpose of this Cookie Policy is to describe to the user/visitor (hereinafter, the “User”) of the Platform how cookies are managed. This Policy is provided in light of the Provision of the Guarantor for the Protection of Personal Data of May 8, 2014 concerning the “Identification of the simplified modalities for the provision of information and the acquisition of consent for the use of cookies” (hereinafter, the “Provision”), the provisions of Regulation (EU) 2016/679 applicable as of May 25, 2018 (hereinafter, the “GDPR”) and the requirements of the Italian legislation on the protection of personal data, insofar as they will be valid and effective after the entry into force of the GDPR.





VAT NUMBER: 03616060921



Please read this Cookie Policy carefully before continuing to browse the Site

What is a cookie?

ICookies are small text files that are placed on a user’s device when the user visits a website. On each subsequent visit, the cookies are sent back to the website that originated them (first-party cookies) or to another website that recognizes them (third-party cookies). They serve a variety of purposes such as, for example, enabling efficient navigation between pages, remembering favorite sites, and generally improving the browsing experience. Cookies also help to deliver targeted advertising content to the user based on the user’s interests. Based on function as well as based on the party that originated them, cookies can be divided into technical cookies, analytical cookies, profiling cookies, first-party cookies, and third-party cookies.

Technical cookies

Technical cookies are those whose storage does not require the user’s prior consent under Article 122 paragraph 1 of the Privacy Code (Legislative Decree 196/2003). This category includes the so-called essential cookies, that is, those that are strictly necessary, which enable functions, without which it would not be possible to have a full use of the Site. Essential technical cookies are used exclusively by the Company and are therefore first-party cookies. They are saved on the User’s computer (or other device) only during individual browser sessions. Essential technical cookies are used, for example, to enable the User’s registration and authentication for access to their account, when adding cars to the comparison, to the garage, when configuring equipment to a vehicle and finally serve to provide the User with additional information such as, for example, the last cars viewed. A technical cookie of this type is also used to store the User’s consent about the use of cookies on the Site. Essential technical cookies cannot be disabled using the Site’s features.
Fonte Cookie Caratteristiche e finalità Durata

Profiling cookies

The Site also uses profiling cookies that pursue the purpose of analyzing the User’s behavior to improve the User’s browsing experience of the Site and for marketing purposes. The use of profiling cookies requires the prior acquisition of the User’s free informed consent. To this end, the Site acquires the User’s consent in the forms provided by the Measure through the banner that appears on the first visit to the Site. Consent may be revoked at any time by disabling the corresponding cookie. Failure to provide consent to the use of profiling cookies will not interfere with the possibility of accessing the Site, except for the impossibility of accessing those functions or content that make use of such cookies. The User may at any time change their settings and consents for the use of profiling cookies.
Fonte Cookie Caratteristiche e finalità Durata

Third-party cookies

In the course of browsing the Site, the User may also receive on his/her terminal equipment cookies from third-party websites or web servers (so-called “third-party” cookies): this happens because on the Site there may be elements such as, for example, images, maps, sounds, specific links to web pages of other domains that reside on servers other than the one on which the requested page is located. In other words, said cookies are set directly by website operators or servers other than the Site. These third parties could theoretically set cookies while you are visiting the Site and thus obtain information related to the fact that you have visited the Site. You will find more information about the use of cookies by accessing the link provided. If you choose not to consent to the storage of third-party cookies, you will only be able to use features of the Site, which do not require the storage of such cookies.
Fonte Cookie Caratteristiche e finalità Durata Link
Google Analytics utma __utmb __utmz Service to analyze site traffic anonymously via aggregation in Google Analytics
Google Adwords __ga, __gat, __gid To study and improve advertising in order to send the user messages in line with their interests 2 years, 1 minute, 24 hours
Facebook _fr To study and improve advertising in order to send the user messages in line with their interests and to enable registration to the site 3 months
Google To study and improve advertising in order to send the user messages in line with their interests and to enable registration to the site
Linkedin __lidc, __bcookie, __bscookie, __L1c, __BizoData, __BizoID, __BizoUserMatchHistor, __BizoCustomSegments To study and improve advertising in order to send the user messages in line with their interests 1 day, 1 year, Session, 6 months, 6 months, 6 months, 6 months

How to disable cookies.

Most browsers are initially set to accept cookies automatically. You can change this setting to block cookies or to prevent some cookies from being stored on your device. There are several ways to manage cookies. The User can refer to the technical help and/or help screen of their browser to manage or change browser settings. In the case of different devices (e.g., computers, smartphones, tablets, etc.), the User will need to ensure that the browser settings of each device are configured to reflect their cookie preferences. By way of example, we provide below some links to the online documentation of major browsers: Internet Explorer(tm): Safari(tm): Chrome(tm): Firefox(tm): Opera(tm):